Software company · Est. 2022

We ran the ads.Now we build the tools.

AdsCaffeine LLP designs and operates SaaS products, built on years of hands-on knowledge of what advertising teams actually need. Its first product, raw2ads, is a subscription-based platform for assembling and testing video ad variations.

See raw2ads → Our story

Brewed strong. Shipped worldwide. ☕

The flagship

raw2ads. Real footage in, ads out.

It started as an internal tool. Running our own campaigns, we kept hitting the same wall - not ideas, production. Cutting thirty variations of a winning hook took days, and by the time the batch was ready the ad set had already fatigued.

So we built the thing we needed: a composer that turns real footage you already have into a week of testable ad variations. No timeline editor, no synthetic AI avatars pretending to hold your product. It grew until it stopped being a side project and became the foundation of our software business.

Visit raw2ads.com →
raw footage → Hook × Body × CTA → 30 variations
  • Drag your real clips into three lanes - no timeline, no editor.
  • Start from proven ad structures instead of a blank project.
  • Swap one variable at a time for clean single-variable tests.
  • Auto subtitles and one-click translation into new markets.
Born inside our own campaigns. Now the main product.
How we got here

From running campaigns to shipping code.

No garage myth. Just an ads shop that kept building tools for itself until the tools became the business.

2022

The ads shop

Ads Caffeine opens as a digital advertising shop, running paid campaigns for advertisers and digital partners across Europe on Meta and Google.

2023–24

Our own tools

The volume of creative variations paid campaigns demand pushed us to automate our own production, one piece at a time.

2025

The pivot

One internal tool kept growing until it took on a life of its own: raw2ads. It was clearly worth more than the service around it.

2026

A software company

The company no longer provides advertising services; its sole focus is the development and operation of its own software products.

Still brewing

raw2ads is the first,
not the last.

We're a small team and we ship one thing at a time. The next products will come from the same place raw2ads did: real problems we've hit ourselves, solved with small, sharp software - in advertising and beyond.

When there's something worth showing, it will be on this page. Until then, the focus is raw2ads - making it better every week for the people already using it.

Last call

Talk to us.

Questions about raw2ads, a partnership, press, or anything else - write to us. If we're the wrong people to ask, we'll say so quickly.

We read everything. We reply to the ones we can actually help.